1. 3/4 watch local news; 38% of adults watch cable news during the month.
2. Local News= Remains most popular way to gain information
3. Cable TV= even though a limited audience, larger way to influence the national debate and news agenda.
4. When the audience is the largest= cable hammers at a smaller news agenda
5. Three major Competitors= CNN=20%/ Fox=18%/MSNBC=14%
6. Fox New- conservative
7. MSNBC= liberal
8. 38% of people are accessing online news from laptop computer
9. Most Trafficked Websites= MSNBC= 9%/ 6%CNN/ 5%FOX
10. Even though decline in radio= TV/ phones still play major role in communicating news
Americans still are watching the news to information, with that being said news is streamed in many different ways. People are on their smartphones and laptops and get glimpse of the news through out the day. 71% are still relying on local TV news, and 65% are watching Network news, and 38% are watching cable news. This is interesting because then cable news is tailored to specific opinion and views based on who is watching.
http://www.journalism.org/files/2013/10/Nielsen_Latest_10-11.pdf
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